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Lidl US, LLC and its affiliates (“Company,” “Lidl,” “US,” “Our,” or “We”) respect your privacy and are committed to protecting it through our privacy practices as described in this Policy.
This Policy outlines the personal information we collect, how it is used, and the choices you have with regard to your personal information. This Policy applies to the personal information Lidl collects through its website, mobile application, and any other website owned by Lidl (collectively “Online Platforms”) that posts a link to this Policy.
Please read this Policy carefully to understand our policies and practices regarding your personal information. Use of Lidl’s Online Platforms indicates your consent to these practices described in this Policy. If you do not agree with the practices described in this Policy, you should not use any of our Online Platforms. This Policy may change from time to time (see “Changes to Our Privacy Policy”) and your continued use of our Online Platforms after we make changes is deemed to be acceptance of those changes.
Our Online Platforms are not intended for children under 13 years of age. No one under age 13 may provide any information, personal or otherwise, to or on any of our Online Platforms. We do not knowingly collect personal information from children under 13. If you are under 13, do not use or provide any information on this Online Platform or on or through any of its features, make any purchases, use any of the interactive features, or provide any information about yourself to us, including your name, address, telephone number, email address, or any screen name or user name you may use. If we learn we have collected or received personal information from a child under 13 without verification of parental consent, we will delete that information. If you believe we might have any information from or about a child under 13, please contact Lidl’s Data Protection Officer at dataprotection@lidl.us.
The information we collect on or through our Online Platforms may include:
To the extent (if any) that you choose to provide information in connection with our social media platforms outside of our Online Platforms (for example, through our Facebook page or Twitter feed), any information you provide in those settings is posted and transmitted at your own risk and subject to the terms of those social media platforms’ privacy policies.
If you use one of Lidl’s referral features, such as providing Lidl with a friend’s email address, Lidl may use the email you provide to send the recipient an email on your behalf. By using any such referral feature, you represent that you and the recipient are United States residents and that you have permission to provide the recipient’s email address and to send the message.
As you navigate through and interact with our Online Platforms, we may use automatic data collection technologies to collect certain information about your equipment, browsing actions, and patterns, including:
Although much of the information that we collect automatically is statistical data or other aggregated information, it may include personal information, or we may maintain it or associate it with personal information we collect in other ways or receive from or through third parties. This information helps us to improve our Online Platforms and to deliver a better and more personalized service, including by enabling us to:
If you do not want us to collect this information, do not visit any of our Online Platforms or download the Mobile Application. Delete the Mobile Application from your device if you have already downloaded it.
Some content or applications, including advertisements, on our Online Platforms are served by third-parties, including advertisers, ad networks and servers, content providers, and application providers. These third parties may use cookies alone or in conjunction with web beacons or other tracking technologies to collect information about you when you use our Online Platforms. The information they collect may be associated with your personal information or they may collect information, including personal information, about your online activities over time and across different websites and other online services. They may use this information to provide you with interest-based (behavioral) advertising or other targeted content. We use third-party service providers, including Google, which uses cookies and similar technologies to collect and analyze information about your use of our Online Platforms and in-store technologies. These service providers may also collect information regarding your use of other websites, apps, and online resources. You can learn about Google’s practices at http://www.google.com/policies/privacy/partners/, and opt out by using the Google Analytics Opt-Out Browser Add-on, available at https://tools.google.com/dlpage/gaoptout.
We also may provide certain in-store technologies to help personalize and improve your shopping experience. These technologies may require the collection of certain information about your mobile device, such as your MAC address or other device identification information and may also permit you to submit personal details for increased levels of personalization, such as your interests and shopping preferences.
We use information that we collect about you or that you provide to us, including any personal information:
We may also use your information to contact you about our own and third-parties’ goods and services that may be of interest to you. At times, Lidl may share your information with third parties who may market Lidl’s goods to you, or contact you about a survey or other research regarding Lidl’s operations.
Our Online Platforms may include third-party advertising and links to other Web sites. We do not have access to or control over the privacy practices, cookies or other features that advertisers and third party sites may use, and the information practices of these advertisers and third party websites are not covered by this Policy. Lidl accepts no responsibility or liability and makes no representations about the policies of these third parties. It is your responsibility to read these third parties’ privacy policies before visiting their site or choosing to share information with them.
You can generally opt-out of receiving personalized ads from third party advertisers and ad networks who are members of the Network Advertising Initiative (NAI) or who follow the Digital Advertising Alliance’s Self-Regulatory Principles for Online Behavioral Advertising by visiting the opt-out pages on the NAI website and DAA website.
We may disclose aggregated information about our users, and information that does not identify any individual, according to local law.
We may disclose personal information that we collect or you provide as described in this privacy policy:
We work with third-party companies that use tracking technologies (including cookies and pixel tags) on our Online Platforms in order to provide certain tailored advertisements on our behalf and on behalf of other advertisers across the Internet. These companies may collect information about your activity on Online Platforms and your interaction with our advertising and other communications and use this information to determine which ads you see on third-party websites and applications. These technologies and the information collected about you may also be used to track your activity across multiple devices. For more information about this practice and to understand your options including how to opt out of receiving these tailored advertisements, please visit http://www.aboutads.info. You should be aware that even if you opt-out, these tracking technologies may still collect data and you will still see ads, but they will not be targeted based upon the information collected through these tracking technologies.
Additionally, we strive to provide you with choices regarding the personal information you provide to us. We have created mechanisms to provide you with the following control over your information:
You can review and change your personal information by logging into the Website or Mobile App and visiting your account profile page. Previous information you submitted through Lidl’s Online Platforms may remain viewable in cached and archived pages.
California Civil Code Section § 1798.83 permits users of our Online Platforms that are California residents to request certain information regarding our disclosure of personal information to third parties for direct marketing purposes. To make such a request, please send an email to dataprotection@lidl.us or write us at: 3500 S. Clark Street, Arlington, VA 22202.
We have implemented measures designed to secure your personal information from accidental loss and from unauthorized access, use, alteration, and disclosure.
The safety and security of your information also depends on you. Where we have given you (or where you have chosen) a password for access to certain parts of our Online Platforms, you are responsible for keeping this password confidential. We ask you not to share your password with anyone. We urge you to be careful about giving out information.
Unfortunately, the transmission of information via the internet is not completely secure. Although we take measures to protect your personal information, we cannot guarantee the security of your personal information transmitted through our Online Platforms. Any transmission of personal information is at your own risk. We are not responsible for the circumvention of any privacy settings or security measures contained on our Online Platforms.
If changes to this Policy are made, we will notify you by revising the date on this Policy. We encourage you to stay informed about our privacy practices by reviewing the Policy whenever you interact with us. In certain cases, we may provide you with additional notice of changes to this Policy. We will not treat your personal information collected under a previous version of this Policy in a materially different manner without first receiving your consent. Any change to this Policy will be effective immediately and your continued use of Lidl’s Online Platform indicates your consent.
Some of the parties identified above, including parties that have access to your personal information, may be located in foreign countries. This Privacy Policy serves as notice that your personal information may be transferred to a country outside the United States. By using our Online Platforms, you consent to the transfer of your personal information to such countries.
If you have any questions about this Policy or would like to request access to your Personal Information, please contact us at: dataprotection@lidl.us.
Effective Date: October 1, 2019